Loop stage 2 — Simulate

Ramp sales reps in weeks, not quarters.

The Sales Simulator trains reps on the conversations they actually have — price objections, competitor pushback, email brush-offs, growth-mission resistance — using live dealer context from your accounts. Every session produces a readiness score and a coaching trail that managers can see.

Four live scenarios, straight from the product

These are real scenarios running in the Orion demo today. Each one pairs a dealer objection with a goal, a top-performer answer, and a coaching tip.

Price Objection

"Your prices are too high."

Goal: Agree first, reframe around profit, then regain control with a direct question.

Strong answers usually contain agreement, a reframe around value or profit, and a direct question.
Competition

"We already work with other distributors."

Goal: Validate their process, position as complementary, and move into discovery.

Do not fight the objection. Agree, normalize, and shift into a discovery question.
Email Brush-Off

"Just send me an email."

Goal: Avoid a generic brush-off by earning 20 more seconds with a relevant question.

The best response agrees quickly, then asks a focused question before the conversation dies.
Growth Mission

"I'm not sure this category is moving fast enough for me."

Goal: Reduce perceived risk, use social proof, and ask for a trial commitment.

This is about confidence. Use low-risk framing, proof, and a direct next step.

Rep progression — not just training, a career map

Every completed session contributes to a readiness score. Reps move through five levels based on session count and average performance. Managers can see exactly where each rep stands at any moment.

Level 1
Associate AE
Onboarding & guided missions
Level 2
Account Executive I
3+ sessions, 60+ avg score
Level 3
Account Executive II
6+ sessions, 70+ avg score
Level 4
Senior AE
10+ sessions, 80+ avg score
Level 5
Strategic Growth Leader
15+ sessions, 90+ avg score

Why this isn't just roleplay

Dealer context, not generic

Scenarios pull from real account data in your Dealer Accounts module — product mix, competitor set, recent order cadence — so reps practice on their actual book.

Readiness, not completion

A "Complete" button doesn't move the needle. An average score does. That's what shows up on the leaderboard and on the manager's comp visibility view.

Coaching trail, not a black box

Every session leaves a visible activity entry. Managers see what reps practiced, how they did, and where they're stuck — without asking for a 1:1 recap.